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Entrants aiming to crack the US market need to take a bold approach, according to a wine importer.
Bacardi appoints trio of directors
The Bacardi Global Travel Retail Division has announced three director-level appointments in a bid to “create a leadership team with a wealth of experience and global expertise”.
Patrón enlists former Diageo VP
Patrón Spirits has appointed Phil Gervasi, a former VP at Diageo, as executive vice president of sales for North America.
Irish Distillers launches new single pot still whiskeys
Irish Distillers, the Irish whiskey arm of Pernod Ricard, unveiled two new single pot still Irish whiskeys today (May 5).
Bacardi crowns global cocktail champion
Bacardi has crowned the winner of the first Superior Rum Global Legacy Cocktail Competition, in Barcelona.
Malibu adds Cranberry-Cherry to its range
Pernod Ricard US has announced that Malibu has added Cranberry-Cherry to its range of rum liqueurs, following a vote by consumers.
Bartenders do duel for No. 209 Gin crown
Two of London’s bartenders drew swords in San Francisco in the final of the No. 209 Gin Duel.
Jim Beam's Red Stag comes to UK and travel retail
Jim Beam has launched its Red Stag bourbon-based drink in the UK market and in travel retail outlets across Europe.
Christie’s raises $11m in 36-hour wine sale
Christie’s has conducted a 36-hour wine auction in Hong Kong and New York, with sales totalling US$11.2m.
SABMiller’s Sudanese brewery invests $15m
SABMiller subsidiary company Southern Sudan Beverages (SSBL) is to invest US$15m to increase production capacity.
Prowein pulls them in: attendance up 5%
Prowein organiser Messe Düsseldorf has announced record attendance figures for the show held this week, 27-29 March 2011.
Jack Daniels launches honey whiskey
Jack Daniels has launched a honey whiskey – the brand’s first launch in nearly a generation.
42 Below announces cocktail winners
Team Italy has won the 2011 42 Below Cocktail World Cup.
Amorim registers double-digit volume growth
Cork producer Amorim recorded double-digit volume growth in 2010.
US distributors Glazer’s has appointed Robert Swartz as chief operating officer and Phil Meacham as executive vice president malt beverages.
Brown-Forman sells Fetzer to Concha y Toro
Brown-Forman has sold its Fetzer wine business to Concha y Toro for US$238 million. The transaction is expected to close in April 2011.
Chivas receives Westwood styling
Scotch brand Chivas Regal and designer Vivienne Westwood have collaborated to launch a new limited edition whisky.
Brown-Forman launches new Canadian whisky in US
Brown-Forman has launched Canadian 'maple wood' whisky, Collingwood, in four US states.
Diageo’s sales grow despite Europe faltering
Diageo has reported an 4% increase in organic net sales growth for H2 of 2010, despite a drop of 3% in Europe.
Diageo and Bacardi set out green credentials
Diageo aims to cut its global carbon emissions by 50% by 2015, while Bacardi has published details of its environmental advancements.
ICS attempts to measure the pleasure of cognac
In its fourth edition, the International Cognac Summit (ICS) 2011, attempted to answer the question: can you quantify pleasure when tasting cognac?
Cognac celebrates record shipments
Cognac has reported record-breaking shipment figures for 2010. The region reported the value of 2010 shipments to be €1.86 billion.
Diageo North America appoints presidents
The US Spirits division of Diageo North America has appointed Mark Hubler as president of Open States and Greg Armstrong president of Control States and National Accounts.
Groupe Charlois acquires Winemakers Cooperage
French wine barrel manufacturer, Groupe Charlois, has expanded into the US with the purchase of Winemakers Cooperage (WC) from Treasury Wine Estates.
Saxco appoints quality assurance manager
Saxco, a US-based group of packaging companies affiliated to Saxco International, has appointed James Hartman as quality assurance manager.
Brown-Forman looking to offload Fetzer
Brown-Forman, the major US drinks company, has announced a strategic review with a view to offloading its Californina-based wine assets.
Slovakian vodka Goral Master launches
Slovakian spirits group Gas Familia has launched premium vodka Goral Master.
Jameson has reached three million nine litre case sales (MAT ending October 31). According to the brand, growth in the US, Jameson’s largest export market, contributed to its milestone success, with one million cases sold.
CEDC to purchase Kauffman vodka
Central European Distribution Corporation (CEDC) is to purchase the global rights for Kauffman vodka.
Diageo opens discussions to acquire half of Zacapa
Diageo has initiated discussions to take over 50% of Guatemalan rum brand Zacapa.
Scotch whisky exports rise in H1 2010
Scotch whisky exports are up 17% compared with last year, with nine of the category’s top ten markets in growth.
Proximo and Marblehead strike distribution deal
US spirits company Proximo has entered into a UK distribution agreement with Marblehead Brand Development.
Africa: Diageo completes US$60m brewery acquisition
East African Breweries Limited (EABL), a subsidiary of Diageo, has completed the acquisition of 51% of the issued share capital of Serengeti Breweries Limited (SBL). EABL made the purchase from existing shareholders for a total consideration of approximately US$60.4million.
Smirnoff announces ‘nightlife exchange project’
Diageo brand Smirnoff has announced ‘country pairings’ for its global nightlife exchange project.
New York is tough for a small company trying to get its brand listed and stocked in the city, according to the chief executive of Xanté, the Swedish company with the eponymous cognac and pear liqueur brand.
US: Diageo has launched a Swedish vodka in the US market.
Global repackaging for Courvoisier VS
Cognac brand Courvoisier has undertaken a global repackaging of its VS label, starting with the UK and US markets.
Bacardi Dewar's investment on track
US: Bacardi Limited has completed the initial phase of a $250m investment into its scotch whisky brand Dewar’s.
Skyy targets next generation with ‘sexy’ ads
SKyy Spirits, Gruppo Campari’s US-based subsidiary, has unveiled a new global ad campaign entitled Skyy Sexy to market its unflavoured vodka brand Skyy Vodka.
3 Amigos Tequila to enter global market
Brand marketer, The Paddington Corporation, has announced a joint venture with 3 Amigos Tequila to market its range globally.
Spanish liqueur brand Licor 43 is targeting UK growth, after up-scaling its marketing operations with the appointment of a brand ambassador.
International Cider Challenge results 2010
The results of the International Cider Challenge 2010 are in. This is the first year of the competition and it attracted over a hundred entries. Drinks International recruited a panel of cider experts to blind taste the ciders, which were then awarded trophies and medals.
Beefeater gin gets ready for winter
Chivas Brothers has launched a winter version of its Beefeater gin brand.
Bacardi elects new board members
Bacardi has announced two new board directors, Francisco V Carrera-Justiz and Theodore C Walker, who were elected at the company’s AGM in Hamilton, Bermuda.
Mexico/US: Arbitrators settle AB InBev/Modelo row
An arbitration panel has said that the combination of Anheuser-Busch and InBev did not violate the investment agreement between Anheuser-Busch and Mexican drinks giant Grupo Modelo.
Diageo rolls out new Smirnoff flavours
US: Diageo has launched two new flavours for its Smirnoff vodka brand – mango and peach.
Diageo launches Ursus vodka in the US
US: Diageo has launched a range of brightly coloured flavoured vodkas called Ursus. The products feature a label that changes from white to blue when chilled in a freezer.
Montana becomes Brancott Estate
Pernod Ricard has decided to dump the Montana brand name and re-name New Zealand’s flagship Sauvignon Blanc, Brancott Estate.
Heaven Hill launches pineapple vodka
US: Heaven Hill Distilleries has launched the 21st flavour of its Burnett’s flavoured vodka brand.
Scotland: Isle of Arran distillery to double production
The Isle of Arran distillery is to double production to meet rising demand. Production in 2008 was 150,000LPA (litres of pure alcohol) and 130,000 in 2009. During 2010, the distillery aims to double the 2009 total.
